Since the shipment came in last week, we haven’t been able to stop raving about hot new brand MSGM. From prints to design, Massimo Gioretti – the mastermind behind this ultra cool collection – can do no wrong. His interest in indie music, contemporary art, YSL and Chanel catalyse his inspiration, while the underlying idea of the brand itself is to incorporate the great tradition of design with a sense of revolution and detachment which reflects the new decadent air of this generation. Through his brand, he is able to embody artistry and young aesthetic expressions, which make MSGM so relevant and desirable.

His AW12 collection is daring: with lace and neons,  unruly bright oranges and royal blues paired with bold floral patterns that clash with rich textures and metallics. The padded statement orange dress, the striped coat, the cigarette floral trousers- you name it, we love it.  

His exciting take on this years trends make for an explosive ready-to-wear line, setting a strong fashion agenda for the coming season. All in all, we can’t wait to see more of MSGM! Coming soon online.